Art Deco (1915 – 1935)

The renowned Art Deco period began in the mid-1910’s lasting until the late 1930’s. It succeeded both the Art Nouveau and the Edwardian period and coined a new style of jewellery with designs centered around strong geometric lines and angles, much in contrast to its predecessors.

Transitioning from the previous Edwardian era, the use of platinum and white gold was still popular. However, as we went further into the Art Deco era, we saw the shift from the Edwardian delicate designs to much more geometric and angular patterns.

The Art Deco period was the first to cut gemstones with machines. This allowed for stones to be cut with greater precision and into strict geometrical shapes. As a result, we saw the extensive use of baguettes, emerald cuts, princess cuts and round brilliant cuts. With new techniques of cutting diamonds, this led to the inception of brilliant-cut diamonds, which was an instant favourite for engagement rings. New casting methods were also used for metalwork. This opened the door for the settings of rings and earrings to become more elaborate and grander than ever. However, it wasn’t just diamonds that were commonly used like the predeceasing eras. The Art Deco period also saw the significant use and demand for coloured stones and opaque stones such as emeralds, rubies, sapphires, jade, onyx, and coral.

The Art Deco period was heavily influenced by the current trends at the time, such as Cubism, Futurism, and even Feminism. During this time, women were rebelling against the social restraint’s leftover from the Victorian era, and this was reflected in their choice of jewellery. Then in 1920, women gained the right to vote, this brought in attitude, one that was clearly represented in the jewellery trends of the time. Styles were edgy, yet feminine, and had a minimalist and modern appearance. We saw large, eye-catching jewellery come into vogue and long, dangled earrings, large necklaces, and stacked bracelets were suddenly popular and in demand too.